# Marketing Rollout Approval Pack

Date: 18 July 2026

Status: Draft only. Nothing in this folder has been published, posted, scheduled, emailed, advertised or spent.

## Files

1. `00-campaign-control-sheet.md` — campaign status, rollout order and approval gates.
2. `01-family-law-assist-checklist-approval-draft.md` — polished Family Law Assist checklist draft for Jacqui review.
3. `02-ntrrls-defence-checklist-approval-draft.md` — polished NTRRLS defence checklist draft for Jacqui review.
4. `03-landing-page-drafts.md` — draft page copy for both checklist landing pages.
5. `04-organic-posts-draft.md` — first organic Facebook/Google Business style posts for both brands.
6. `05-lead-capture-and-tracking-plan.md` — proposed soft-launch lead flow and tracking fields.
7. `06-website-publish-qa-checklist.md` — checks before any public website page goes live.

## Recommended Next Step

Jacqui reviews the two checklist approval drafts first. Once approved, Xena can convert them into public-facing PDF/download assets and prepare unpublished landing page previews.